Amazon is planning on adding ads to its Prime Video streaming service as part of an effort to increase revenues. Ads are common on most streaming services, which makes this a smart move for Amazon. However, this could be a real nuisance to their customers who pay for the service and expect to get ad-free content.
The move to add ads to Prime Video is a way for Amazon to boost its revenues and compete with its streaming rivals such as Netflix and Hulu. In a blog post, the company noted that it will begin adding ads which will “minimally impact the viewing experience.” This means that the ads will be displayed before or during a show, and won’t disrupt customers’ watching experience.
While the blog post didn’t provide details about the types of ads that will be included, Amazon promises that it will tailor the ads to Prime Video users. This could mean that customers get personalized advertisements based on their interests and tastes. Amazon also noted that customers can opt out of the ads if they are not interested.
It’s clear that Amazon’s plan to add ads to its Prime Video streaming service is intended to increase revenues without disrupting customers’ viewing experience. It will be interesting to see how customers respond to the introduction of ads and how it will ultimately affect Amazon’s bottom line.