WWE’s Smackdown is making its way back to NBCUniversal’s USA Network! According to a news report, the more than $1.4 billion deal will bring the wrestling program back to the popular network from October 2019 until 2023.
The show was originally aired on the USA Network from 1999 to 2015 before moving to the SyFy Channel and then to USA Network’s sister network, the Fox Sports 1 (FS1). According to the news source, the move back to the USA Network is a longer and more expensive deal than what was offered by FS1.
The USA Network President Chris McCumber said, “This partnership is a win for the WWE, USA Network and NBCUniversal.” He addressed how UFC had a great response after airing on USA, and the WWE teaming up with the network is”even better.”
The additional four years for WWE’s SmackDown’s return to USA Network could mean more viewership ratings and revenues. It could also mean more superstars in the WWE program and more WWE-related content. The program will remain on Friday nights.
WWE is a globally recognized brand and has been on a growth trajectory the past few years. The professional wrestling organization is looking to capitalize on the return of two major programs to the USA Network. This move will certainly help bring in more of an audience to the network.
For wrestling fans, this is great news and a lot to look forward to in the coming future. They can see more WWE events happening on USA Network and can enjoy the entertainment on the channel as they observe their favorite wrestlers in action.
For NBCUniversal, the more than $1.4 billion deal for WWE’s Smackdown brings back a popular show with higher viewership ratings and potential for more Zepp ratings. It will also help the network make more money through advertisements and sponsorships.
Although the final details of the new deal have yet to be announced, one thing is sure: WWE’s Smackdown is making a comeback to the USA Network and fans of the wrestling program couldn’t be more thrilled.